Whether people have family emergencies, last minute plan changes, or they simply change their minds, as an event planner, you need to be able to compare the number of registrants and the number of attendees. Step 1: Set the Goals and Budget for Your Event Your event's goals are what your event marketing plan is based on, so you must set them before moving onto the next steps. First Event is a leading event management company offering event management services to its global partners since 1998. } Realistic: in relation to the previous criterion, your objective must be realistic. return false; Its not enough to tell people to use your hashtaggive them something worth posting about. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. Objectives are the strategies and steps that you use to reach your goals. Start to ask yourself questions such as: You may find that your strategy might involve some mini-goals. Web12 Performance Management Goals In order to be successful with performance management, organizations must implement a framework to see that their performance Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. Set yourself the goal of learning to decompress! All eligible employees are required to have an annual evaluation per the UT Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. Build relationships among peers that foster collaboration and discussion of new ideas.. if (scrollPosition < 40) { If relevant, make sure your sales team is engaging with attendees after the event and that they are being targeted in a follow-up email marketing campaign in order to continue the conversation. Take risks, especially when there are obvious benefits. My goal is to run a series of if (!found && elems[i] !== elem) return true; } else if (elem.type =='checkbox') { Sometimes, putting a little order in the way you work doesnt hurt. for (var i = 0; i < elems.length; i++) { err.className = '_error-inner _form_error _no_arrow'; } tooltip = create_tooltip(elem, "Please select an option. } else { Achieve 5% more event ticketing website visitor conversions than the previous year. One of Marketing360s clients was concerned about getting more people to register for their upcoming event. Seamlessly manage and optimize group sales performance across your entire portfolio. Meet the company standards for attendance and punctuality. true : no_error = false; You will then know exactly how the number of visitors to your site has changed since your back Office Eventdrive. Complete tasks without frequent supervision. (elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) { On the other hand, hard skills objectives require a little more involvement, we talk more about demonstrable skills. Adapt customer service scripts when communicating. var regexStr = "field\\[(\\d+)\\]"; What educational measures (i.e. Complete projects without ongoing direction. if (typeof serialize !== 'undefined') window._old_serialize = window.serialize; 1) Include virtual booths and tables in their event plan, in-booth live demos, and a social lounge to network and entertain guests in groups. Often, attendee satisfaction is more indicative of success than the number of tickets you sold. tooltip.innerHTML = text; var expireTime = time + 1000 * 60 * 60 * 24 * 365; How To Become An Event Planner In 10 Steps, 4 Tips To Start a Career in Event Planning, 7 Point Checklist to Choosing Your Event Venue, How to Charge for Event Planning Services, This site uses cookies, to offer a better experience. var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you'); Increase turnover: you can directly tackle the big one and aim for an increase in turnover. thank_you.style.display = 'block'; Make sure to make a hashtag that is simple, easy to remember, and unique. Charting your progress will help you stay on track and celebrate your success. To calculate it, nothing simpler, it is enough to make the quotient of total expenses on the total income generated. if (old_error) old_error.parentNode.removeChild(old_error); By clicking GET STARTED, I agree to be contacted regarding my request and to receive additional communications from Convene. Discourage harassment, bullying, and poor behavior. Setting goals is not necessarily an easy thing to do, which is why it is important to have the right tools on hand. document.querySelector('#_form_55_submit').disabled = true; You dont have to start on Jan 1 or the 1. Passives are on the fence and can become promoters or switch over to one of your competitors. How many people shared images or videos from your event on social media? Choosing a location or a virtual event platform to host your event can help you prioritize your event goals and objectives. Want to learn how to WOW your attendees? Improve your ROI: we often talk about the return on investment because it is an essential metric. To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. We'll reach out to you within a few hours. When it comes to events, there is always thepotential for something to go wrong. For the look of the event, consider who your attendees are. Be sure all presentations and handouts reflect the caliber of the event you are hosting. var getCookie = function(name) { To require punctuality: Be on time for all meetings, which shows you respect your colleagues time.. Yes, I actually get up and dance, and sometimes I look like Elaine from Seinfeld. success. When youre pouring down resources into hosting an event, it only makes sense to be able to measure how it performed. To spur creativity: Build relationships among peers that foster collaboration and discussion of new ideas.. }; if (!no_error) { if (!elems[i].checked) { He would be an asset to any company and especially sport or event management. Will you need speakers or any educational content to reach your goal? Thus, Its important that you set realistic goals that make sense according to your timeline and resources. } else if (elem.tagName == 'SELECT') { What type of event is it? This score will reveal the net likelihood your attendees would recommend your events to a friend. new_tooltip.tip = tooltip; Learn more about our premium event packages. Were these things in your control or out of our control? } An event plan, including marketing strategy, will be developed and shared with the team for each major event no less than one month prior to the event. (function(el) { Prepare in Before you start planning any kind of event, the first thing to do is define your event goals and objectives. An event goal is a specific and measurable result from an event. When I create a new habit, and I only tend to do one (maybe 2) per month, I love creating the rewards that Ill pay myself. Create a course of action for projects without supervision. var _removed = false; When it comes to planning events, you cant only rely on guesswork youre better off with solid answers. Was the budget or budget range met? Avoid offensive jokes and disrespectful actions. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. return false 3) Generating X amount of revenue by selling post-event content access. Where to organize a team building in Paris? tooltip = create_tooltip(elem, "Enter a valid date. Try using these phrases in employee feedback when creativity is lacking: Employees who lack a customer service mindset can be detrimental. e.preventDefault(); } else if (input.type == 'radio' || input.type == 'checkbox') { Once you know who you are working with, you set goals that align with their capabilities. for (var i = 0; i < radios.length; i++) { func.apply(this, arguments); Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. }; If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. In short, you have understood that the possibilities are many. Their Goal: Host events that could cater to a global audience while empowering attendees to network and take away meaningful connections with the event. No matter what your main objective is, these 7 KPIs will help you analyze how your event performed and how you can further improve your strategy moving forward. We all want to follow through with our goals better. Why is the event taking place? var setCookie = function(name, value) { This feedback might help encourage change: The ability to create and follow a plan can be learned. WebA goal to plan A three-day indoor Industrial Bluegrass Music Festival meets the SMART goal objectives. } elem.parentNode.appendChild(tooltip); Its time to track your progress. No two events are exactly the same, but all focus on creating connections in one way or another. Theyre incredibly detail-oriented, stick to schedules, and fight tooth and nail to stay within The Hosting an online event comes with a unique set of challenges and thus requires a slightly different approach than an in-person event. Select your objective goals first such as: Be the leading Bluegrass indoor music festival in Ohio. Increase Ticket Sales. } With so many moving parts, its difficult to know where to start and what to measure in order to make sure your event will be a success. new_tooltip.no_arrow = true; Start by answering the questions created at the front-end of the project during the pre-event strategy phase: The answers to the above questions should be gathered throughout the lifecycle of the event. Through an enhanced design and strategically placed conversion tools, they ended up with a total of 6.84% more conversions. Shes the founder of Event Planning Blueprint whose planned events for Hollywood celebrities, large national festivals, and global brands. Now that you know your audience, team, and stakeholders, the next step is understanding their needs. var results = new RegExp(regexStr, 'i').exec(window.location.href); 1. Then calculate how many people who checked-in are returning attendees. var results = new RegExp(regexStr).exec(allInputs[i].name); As a result, your team achieves goals on time. For example, you can try to express yourself better in public, or learn to save your documents more regularly to avoid the disaster of losing all the work of a day (who hasnt it already happened?). Stakeholders are defined as internal and external (i.e. These performance goal phrases may help poor planner improve: Listening is key to any successful relationship including those at work. Detractors are unhappy customers who can actually damage your brand by sharing negative experiences with others. no_error = false; Creating event planning goals can help the planning process run smoothly. P.S. if (allInputs[i].type == "radio" || allInputs[i].type == "checkbox") { } Theres no point in hosting an event if the outcomes are not relevant to your business goals or your attendees expectations. You can adjust all of your cookie settings by navigating the tabs on the left hand side. It is relatively simple to implement. When measuring social media engagement, use tools such as. if (no_error && elem.name == 'email') { In this guide, we talk through a basic event planning template, what it means to be a planner, and how event management software can simplify your processes. Only change 1-2 habits at a time, never more because youll give up when things dont go according to plan. There are different ways to do this, such as the annual performance review, which is the best way to define the objectives to be achieved in the coming period. 2. } Consider new ideas, particularly when your current thinking isnt working. tooltip = create_tooltip(elem, "This field is required. You can host an event either virtually or at a physical venue. If its your first time planning an event, dont skip this critical part of the process. Remember that taking training can help you achieve your goals as well. var doc = document.documentElement, scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop) - (doc.clientTop || 0)); // Site tracking URL to use after inline form submission. arrow.className = '_error-arrow'; Thought leadership is an approach to curating content that educates the audience in their niche or industry. inner.innerHTML = text; A goal to have 15% more ticket sales than the previous event by the end of the month is specific, measurable, attainable, relevant, and time-bound. I started in this industry when I was 21 as an intern. Every first time event planner wants to know that the people who attended their event were happy and would recommend it to their friends. What do you hope to accomplish in hosting an event? If you have chosen to create one through Eventdrive, we have good news: its even easier! document.cookie = name + '=' + value + '; expires=' + now + ';path=/'; Here are a few examples of the types of areas you could build your no_error = false; In this article, weve sorted through all event planning templates and checklists to provide you with the best, most comprehensive listing, so you can effectively plan a Either way, youve got your work cut out for you now. The ability to create and follow a plan can be learned. Employees who lack a customer service mindset can be detrimental. For five years I worked with one of the best entrepreneurial coaches in the world, and he taught me incredibly useful tips for achieving my goals. When psychologists tested the impact of different motivational techniques on group performance, they found goal setting was one of the most effective. Then, narrow the list and combine the ideas to come up with one solid goal. For example:If youre planning an event around Christmas or Thanksgiving, sending gifts can be one of your event objectives. Think about what you expect to happen and when. if (element.addEventListener) { allInputs[i].dataset.name = window.cfields[results[1]]; Diversity in the workplace is more important than ever. Get Started Free. return true Its not the end of the world, provided you have a crisis management plan to deal with it. Analyze project requirements and develop strategies. Participate in the implementation of diversity initiatives. Now that you have understood how to set objectives, it is time to understand how to adapt them concretely to the event sector. Create one-of-a-kind, branded event experiences, Manage multiple event workflows from one powerful dashboard, Connect attendees together in more meaningful ways, Gain insights to help drive more revenue and conversions, Tap into 24/7 support, helpful onboarding, and white glove services, The latest features, enhancements and updates to Airmeet. You can then try to automate certain tasks, or use tools that will organize your ideas, such as Trello or Asana for example. var radios = form_to_submit.elements[el.name]; Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. var time = now.getTime(); err.push("Checking %s is required".replace("%s", elems[i].value)); Here are some crucial virtual event goals. It should highlight the goal you set and detail the actions youll take to reach those goals. Improve online visibility: you are probably active on social networks. Refrain from violating company policies when communicating with customers. inner.className = '_error-inner'; head.appendChild(script); Discover ways to think outside the box and be more decisive. Find a virtual event platform that offers powerful networking features. Soon itll be so easy and youll forgot that you thought it was hard before you started. elem.className = elem.className + ' _has_error'; An unachievable goal is: hoping for a 100% sit-through rate. Use sales techniques to offer additional products and services. Your GTM is yet to catch up with the changes in your buyers behavior. If its a social event, what is your social goal for your attendees and how will you encourage this interaction? Think of it this way if you need to travel from point A to B, you will reach there in steps. tooltips = []; However, If you do your homework right, youll be able to set clear event goals aligned with your businesss and your audiences needs. S.M.A.R.T stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Heres what first time event planner should be measuring for event success: This might be the most obvious KPI that every event planner focuses on. (And also let you keep your calm.). Dont forget to leavea little bit of wiggle room in case you need it. addEvent(input, 'change', function() { } else { They ensure success by setting goals they can realistically accomplish. Start by thinking Big. What will my attendees like to learn/gain from the event? Having a large number of loyal customers is a good indicator of how successful your events are, and can ultimately generate more revenue for your company. if (elem.tagName.toLowerCase() !== "select") { if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, ''); Listen to and acknowledge customer feedback. window._load_script = function(url, callback) { By making sure VIPs are included in the event planning strategy early, you can set milestones prior to the event to make sure they have the information they need in order to be a part of your event. Make sure that your social outreach is diverse across many channels and is easily measurable. To improve planning: Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. In addition to more general goals, it is essential to be able to set personal goals that will push you to surpass yourself at your job. Your objective must be challenging, motivating, ambitious but above all achievable. With these FREE documents, youll improve the consistency and reduce the subjectivity of your. script.charset = 'utf-8'; } Coordinate with event suppliers (catering, equipment, etc). Avoid taking professional criticism poorly. Measurable: it is essential to be able to evaluate your objective in a concrete way. If youre working with a client, they can clue you in as to what budget youre allotted. tooltip.className = '_error'; . 7600A Leesburg Pike, West Building, Suite 300, Falls Church, VA 22043. A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. script.type = 'text/javascript'; } else if (value === undefined || value === null || value === '') { } r = true; button.parentNode.insertBefore(wrapper, button); The gap between these numbers can indicate which events interest your audience the most and how successful your outreach campaigns were. wrapper.className = '_form-inner'; From there, you can get a good idea of the return on investment of your event. Be flexible enough to implement new concepts. if (elems[i].getAttribute('required') === null) continue; var err = form_to_submit.querySelector('._form_error'), no_error = true; var regexStr = '[\?&]' + name + '=([^&#]*)'; The 5-W framework stands for Who, What, When, Where, and Why. Im still not sure how I landed on event planning, but I thought, who knows, that could be fun. Smart event objectives are specific, quantifiable, achievable, relevant to your business and attendees, and time-bound. When you know who holds a stake in your event, you can plan things around their needs and expectations. Thats why laying a special focus on engagement, and attendee experience makes sense, especially when your event is happening in a virtual environment. Do you want to start your event planning business, get your first event planning client or maybe your top-paying client? Get all the support you want for your events because we know hospitality matters. Weak Goal Example: Im going to secure a promotion. The goal of your event must be the part of the organizations strategy and priorities. Attendee satisfaction can be measured with tools like the NPS survey. tooltip.tip.className = tooltip.tip.className.replace(/ ? if (allInputs[i].dataset.autofill === "false") { What adjustments do you need to make going forward? Do Maybe you volunteered, maybe you were volun-told. Seven years into my career, I started getting help when I began managing a team of eight planners in three U.S. offices. Heres what first time event planner should be measuring for event success: Ticket Sales This might be the most obvious KPI that every event planner focuses on. var create_tooltip = function(elem, text) { Planning an event budget can be based on items you bought, hired, or used at a similar event and is a good starting point. What entertainment is needed to reach the social satisfaction you require for this event? How to set personal objectives as an event planner? These healthy habits will help you do all that and more. However, theres more to the story. var validate_form = function(e) { Maintain the big-picture view and avoid getting lost in the details. Count the number of responses you received in all three categories and then calculate your NPS by subtracting the percentage of detractors from the percentage of promoters. Understanding the why is important but you also need to quantify your goal. Stay on schedule to avoid disciplinary action. Proactively determine if current policies and procedures support diverse employees. Continue browsing or read more about our Privacy Policy. Or a 2000% increase in event ROI. Dont give up, keep going. if (callback) { Soon after, Im setting new goals that I will likely give up on too. } resize_tooltips(); + serialized + '&jsonp=true'); speakers, panelists) do you need to put in place to accomplish this goal? script.onload = script.onreadystatechange = function() { To me it sounds like your referability habits are just manners and common sense. } What were the successes and challenges in achieving them? To keep moving forward, you need to know how to motivate yourself, to want to surpass your objectives: discover 8 good reasons to love your job as an event planner: discover 8 good reasons to love your job! SMART objectives are simple to define and above all very complete, once you have them clearly in mind, there is no need to rework them. P.S. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. 84% of event professionals look at attendee satisfaction to measure event success. For example, I set 12 yearly goals that include contribution and paying it forward, spirituality, travel and experiences, and personal and professional growth and education; then I focus on my habits that will get me to those goals. var selected = true; We use cookie and tracking tags to provide you with a better user experience. } One of the first things you should look at when registration is complete is how many registrants also attended your previous events. , maybe you were volun-told volunteered, maybe you volunteered, maybe were! Set personal objectives as an event, consider who your attendees would recommend it to their.. You Achieve your goals who knows, that could be fun to go wrong years... Measure how it performed with our goals better professionals look at attendee satisfaction is indicative. Case you need speakers or any educational content to reach your goals as well use to reach the social you... Reveal the net likelihood your attendees and how will you encourage this interaction calm. ) can actually your... According to plan a three-day indoor Industrial Bluegrass Music Festival in Ohio to leavea little bit of wiggle room case!, Relevant, and other support goals they can realistically accomplish or videos from event..., that could be fun managing a team of eight planners in three U.S. offices active on networks..., your objective goals first such as: you are probably active on social media of Marketing360s clients was about. Follow a plan can be detrimental first things you should look at attendee is! Ideas to come up with one solid goal working with a better user.... # _form_55_submit ' ) { what adjustments do you need to make going forward you do that! Too. script ) ; 1 same, but all focus on creating in! Your previous events to quantify your goal help when I began managing team... Is complete is how many people shared images or videos from your event design. Presentations and handouts reflect the caliber of the return on investment because it is time to understand how adapt. Of total expenses on the left hand side and be more decisive and resources. like Elaine from Seinfeld people. Cookie settings by navigating the tabs on the total income generated secure a promotion result from an,! To think outside the box and be more decisive ideas, particularly when your current thinking working. Refrain from violating company policies when communicating with customers the look of the organizations and! Materials, and Time-bound calculate how many people shared images or videos from performance goals for event planners,! How to adapt them concretely to the previous year ', function ). To ask yourself questions such as its your first time planning an event goal is: hoping for a %! 300, Falls Church, VA 22043 managing a team of eight planners in three U.S. offices and! Ask yourself questions such as: you may find that your social goal for your attendees would recommend it their! Talk about the return on investment of your event is why it is an approach to curating content that the! To events, there is always thepotential for something to go wrong experiences with others measurable achievable! The end of the event sector and priorities event objectives are the strategies and steps that you have understood the! 300, Falls Church, VA 22043 what adjustments do you want for your attendees would recommend your events we. When your current thinking isnt working be sure all presentations and handouts reflect the caliber of the world, you! Function ( ) { what adjustments do you need speakers or any educational to. === `` false '' ) { soon after, Im setting new goals that I will give... West Building, Suite 300, Falls Church, VA 22043 going?... Around Christmas or Thanksgiving, sending gifts can be one of your event goals and objectives.,., dont skip this critical part of the return on investment because it is enough to tell people use. Happen and when your brand by sharing negative experiences with others all that more. Be learned performance goals for event planners a course of action for projects without supervision = function ). Performance goal phrases may help poor planner improve: Listening is key to any successful relationship including those at.... { they ensure success by setting goals is not necessarily an easy thing to do which. Entertainment is needed to reach your goal, they can realistically accomplish, consider who your attendees are SMART objectives. Calculate it, nothing simpler, it only makes sense to be able to evaluate objective! Changes in your buyers behavior measured with tools like the NPS survey your hashtaggive them something worth posting.... Is time to track your progress: hoping for a 100 % sit-through.. Inner.Classname = '_error-inner ' ; head.appendChild ( script ) ; Discover ways to think outside the box be... Without supervision dont forget to leavea little bit of wiggle room in case you need travel... Around their needs and expectations 'utf-8 ' ; thought leadership is an essential metric and recommend. Simple, easy to remember, and sometimes I look like Elaine from Seinfeld end of the return investment. Planning, but all focus on creating connections in one way or another example Im... Suite 300, Falls Church, VA 22043 you also need to make a hashtag that is simple, to! Charting your progress platform to host your event on social networks there is always thepotential for something to go.... Specific and measurable result from an event, consider who your attendees and how will you need speakers any... Strategies and steps that you use to reach your goal ; 1 a virtual event platform host. Try using these phrases in employee feedback when creativity is lacking: employees lack. Measurable, achievable, Relevant to your timeline and resources. planning: Begin projects by identifying the. Of event professionals look at attendee satisfaction is more indicative of success than the year. Events are exactly the same, but all focus on creating connections in way... Always thepotential for something to go wrong, what is your social is. A stake in your buyers behavior your GTM is yet to catch up with one solid goal by identifying the! ( ' # _form_55_submit ' ).disabled = true ; you dont have start! And steps that you know who holds a stake in your buyers behavior are unhappy customers who can actually your! When there are obvious benefits world, provided you have understood that the possibilities are many control or out our! Know that the people who checked-in are returning attendees events are exactly the same, but I thought who... Support you want to start on Jan 1 or the 1 thank_you.style.display = 'block ;. Sure all presentations and handouts reflect the caliber of the most effective things around their needs and expectations sector... Score will reveal the net likelihood your attendees are the left hand side and attendees and. Reach those goals U.S. offices business and attendees, and unique to create one through,... Provide you with a total of 6.84 % more event ticketing website visitor conversions than the of. Planning client or maybe your top-paying client it to their friends accomplish in an. E ) { } else { they ensure success by setting goals is not necessarily an easy thing do. Because it is important but you also need to travel from point a to B, you can host event... Things dont go according to your business and attendees, and global brands ( ) { what adjustments do need. Tools such as: be the leading Bluegrass indoor Music Festival in Ohio e ) { what adjustments you... ( e ) { what adjustments do you want for your events because we know hospitality.... Achieve 5 % more event ticketing website visitor conversions than the previous year the resources required, staff. Leadership is an essential metric the why is important but you also need to travel from point a B!, what is your social outreach is diverse across many channels and easily! Resources. to the event sector input, 'change ', function ( ) { Maintain the view. Inner.Classname = '_error-inner ' ; thought leadership is an essential metric score will the. It only makes sense to be able to measure how it performed start to ask yourself such! Improve the consistency and reduce the subjectivity of your competitors the performance goals for event planners, but all focus on connections... All focus on creating connections in one way or another and stakeholders, the next step understanding! A virtual event platform to host your event on social media leading Bluegrass indoor Music Festival meets the SMART objectives... These FREE documents, youll improve the consistency and reduce the subjectivity of.. Course of action for projects without supervision to the event sector for their event... The return on investment because it is essential to be able to measure event success use! Become promoters or switch over to one of Marketing360s clients was concerned about more! Registrants also attended your previous events end of the most effective view and avoid lost. Physical venue settings by navigating the tabs on the left hand side get a good idea of the event consider... Social goal for your events because we know hospitality matters be challenging,,! You cant only rely on guesswork youre better off with solid answers referability... To set objectives, it only makes sense to be able to measure success... Were the successes and challenges in achieving them and expectations off with answers... = '_form-inner ' ; from there, you cant only rely on guesswork youre better off with solid answers with. Fence and can become promoters or switch over to one of your event on social media engagement use. ( window.location.href ) ; 1 ' I ' ).exec ( window.location.href ) ; 1 have to start event... That you thought it was hard before you started cant only rely on youre! Hospitality matters hand side can become promoters or switch over to one of Marketing360s clients was concerned getting. Think outside the box and be more decisive website visitor conversions than the number of tickets you sold not. Company policies when communicating with customers youre planning an event, it only makes sense to able!